"This will be the largest consumer show of its kind," said Darren Roberts, president of Extreme Action Sports of America, the show’s producer. "Never before have so many vendors and consumers from so many exciting sports convened under one roof."

EAS will feature a wide variety of sports, including such popular activities as snowboarding, surfing and mountain biking, along with newer sports such as street luge and bungee jumping. With over 224,000 square feet of indoor and outdoor exhibit space, the show will include hundreds of exhibitors, open-air demonstrations, entertainment venues, and food and beverage service. The show floor has been broken down into four major groups: city sports, snow sports, mountain sports and water sports.

"Our goal is to make the show as entertaining as it is educational," Roberts said. "There will be plenty of opportunities to get great deals, check out new products and meet top athletes. It’s a great time to get excited about your sport, or even to discover a new sport."

With more than 50,000 consumers expected to attend the three-day event, the show is an excellent marketing opportunity for manufacturers and retailers. "EAS will provide one-on-one interaction between merchandisers and consumers," said Director of Marketing Karen LuKanic. "It’s a great way to learn what your customers are thinking, what they want, and what they like. It’s market research, promotion, and retailing all rolled into one."

As a sponsor, AT&T Wireless will highlight some of the wireless technology that will change the way we live and work. "We are committed to providing customized quality services that will improve the lives of people without limits and boundaries," said Dave Haight, vice president and general manager, Los Angeles *.

Exhibitors will have various booth sizes to choose from, and there are numerous sponsorship opportunities available as well. "Whether you’re a national retailer or a local, specialized manufacturer," LuKanic said, "EAS provides a unique opportunity to meet and communicate with the most important people in your business – your customers."

For information on exhibiting at EAS, contact Teri Rohan at (818) 576-9257 or visit http://www.extremeactionsports.com. Admission is $15 and tickets will be available at the show and at select retailers. Children four and under are free. For more information on attending, call the EAS hotline at (818) 734-9755.

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