(Posted 3/7/2002)
Boonton, NJ- Oldhead Inc officially entered the skateboarding, snowboarding and surfing arena with their new brand and apparel line. The merchandise consists of a variety of T-shirts, hats and other life style gear and can be seen on-line at www.oldheadgear.com. In addition, Oldhead is set to begin a marketing campaign and will be visible at select industry events throughout the year.
The Oldhead attitude represents the philosophy "I Am Never Too Old". Whether an Oldhead or Newhead ˆ eventually everyone becomes an Oldhead! "Oldhead Inc. has received a lot of attention from both 'oldheads and newheads' in the skateboarding, snowboarding and surfing arena since it's inception last year", says Mark Princiotto, President of Sales and Marketing. Oldhead entered the market last June when it launched its beta website. The initial site was created for research purposes in an effort to engage an audience and get feedback on the Oldhead concept. Since its launch, Oldhead has capitalized on viral marketing and word of mouth to draw attention to the site, and has received tremendous positive feedback to date.
Based on the positive feedback from the beta site and from local retailers, a newly designed website will feature the full Spring 2002 * product line and reflect the Oldhead image and lifestyle. The new www.oldheadgear.com will launch on January 28, 2002. The entire Spring 2002 line will be showcased and available for both retailers and consumer sales.
Oldhead brings together a talented team with roots deep from the skateboarding, snowboarding and surfing worlds. The co-founders Chad Totaro, President, Design and Product Development and Mark Princiotto, President of Sales and Marketing have laid the foundation for the Oldhead brand. We believe the philosophy "I Am Never Too Old" is reflected in all the Oldhead products, says Totaro. For a buyer kit and other information visit Oldhead on-line at www.oldheadgear.com Search this site for more about OldHead Inc. 2002 Apparel Line Hit... * | Latest News
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